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Citymapper vs google maps5/21/2023 What’s the Point of Google Maps Marketing? If used correctly (and strategically), Google Maps can play an important part in your digital marketing strategy. However, Google Maps marketing isn’t just about visibility – it’s about positioning, and not just that of your store. Although this can be very useful (and expected) for large companies, it’s even more indispensable for smaller businesses. ![]() ![]() In a nutshell, Google Maps marketing is the process of using Google Maps’ functionality to make your business easier to find. We’ll cover essential features and things you absolutely must be doing, as well as some nifty, lesser known tips and tricks to help your customers find you. In this post, I’ll walk you through how digital marketers can – and should – be using Google Maps marketing as part of their wider digital marketing strategies. Google Maps is undoubtedly one of the most useful tools Google has given to the world, but it’s much more than a means of getting around without resorting to folding paper maps (bad) or asking people for directions (worse) – it’s an incredibly powerful marketing tool. Where would we be without Google’s omnipresent GPS data to guide us? Probably driving off cliffs or getting lost in fields, if Apple’s attempts to match Google Maps is any indication (yes, I know, it’s better than it was, but it’s still terrible). ![]() Although I pride myself on my strong natural sense of direction, I use Google Maps all the time.
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